Today's high tech economy is being driven by subscription revenue and its associated Annual Recurring Revenue. Loved for its recurring nature, long term customer commitment and identity as an annuity revenue stream, it has changed the focus and attention of many organizations. Instead of a one-time sale of licenses, it has now become a continuous sale with an initial purchase and ongoing renewals..
This has fundamentally meant that now more than ever organizations, specifically software publishers, must ensure the customer feels they are getting:
Maximum value from the software not just the first year but every year
High level of satisfaction with the solution that is commensurate with the costs
High leverage of the solution in as many ways as possible, creating organizational dependence and maximizing the solution's stickiness
All of this in support of getting the customer renewal.
Before the Cloud and subscription economy every software publisher talked and worked to achieve high levels of customer satisfaction. The subscription economy has made this even more important and rather than a metric to be tracked, it has a direct connection to the revenue or ARR of the company.
The currency of the Cloud and subscription economy has shifted to:
ARR
Customer satisfaction
Customer retention
Without all of these hitting peak numbers the software publisher will fail.
Kimberlite Partners is focused on maximizing the potential of the Diamonds of the Subscription Economy for both Software Publishers and Solution Providers. Kimberlite Partners provides expertise in managed services including a product unique to KLP we call Managed Application Consulting (MAC). The KLP MAC includes separating the pieces of Customer Support and Professional Services that are often ignored for their size and nature with a Managed Services offering. Kimberlite Partners (KLP) having established one of the first Managed Application Consulting offerings is ready to help you with your own MAC.
Contact us today for more information.